Create Content That Speaks to Your Audience

Will Armstrong -

Armstrong Public Relations -


If you're like most business owners, you want to create content that will resonate with your target audience. After all, the whole point of creating content is to reach new people and convert them into customers or clients, right? But coming up with ideas for new content can be tough. How do you know what your audience wants to see?

One great way to come up with ideas for fresh, relevant content is to search for leaders in your industry on social media and see what kinds of questions their followers are asking that go unanswered. Then, you can create content that addresses those questions! It's a win-win: Your audience gets the information they're looking for, and you get to show off your knowledge and expertise. Plus, by addressing common questions, you'll also be helping any future customers who have the same questions but haven't found the answers they're looking for yet.


Here's a step-by-step guide on how to use this method to generate content ideas that are perfect for your brand:


Step 1: Pull out your phone and open up social media. Any platform will do, but if you're not sure where to start, try searching for leaders in your industry on Twitter or Instagram.


Step 2: Once you've found a few accounts that look promising, begin scrolling through their posts and take note of any videos that have a high number of views or likes. These are the kinds of videos that are resonating with their audience and get noticed!


Step 3: Now that you've found a few high-performing videos, it's time to check out their comment sections. See if there are any common questions being asked by followers that go unanswered. These are the kinds of gaps in information that you can fill with your own content.


Step 4: Now that you've identified some topics that would be perfect for your brand, it's time to start creating! Use the questions you uncovered as inspiration for blog posts, social media posts, or even video content of your own. Answering these questions shows potential customers that you're an expert in your field and helps build trust—two essential ingredients for any successful business.


By using this simple method—searching for high-performing videos and taking note of any unanswered questions in the comments section—you can easily come up with plenty of ideas for new content that is perfect for your brand! So what are you waiting for? Give it a try today!


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