How to Get Media Coverage For Your Brand
Want to get your brand in the news? Of course you do! Free publicity is the best kind of publicity. But how do you go about getting media coverage? It's not as difficult as you might think. With a little effort and persistence, you can score some major media wins for your brand. Here's how:
Find a newsworthy hook.
The first step is to find a newsworthy hook. What makes your brand newsworthy? Do you have a new product or service? Are you hosting an event? Are you running a sale or promotion? Find something that will pique the interest of reporters and editors and make them want to write about your brand.
Write your pitch.
Once you've found your hook, it's time to write your pitch. Keep it short and sweet; reporters are busy people and they don't have time to read a novel. Get to the point and make sure your pitch is well-written. Be sure to include all the relevant details, such as who, what, when, where, why, and how. If you have images or video that would complement your pitch, be sure to include them as well!
Find the appropriate media contact.
Not all media outlets are created equal. You wouldn't pitch a horror movie to Cosmopolitan, for example. Do some research and find the media outlet that's the best fit for your project. Once you've found them, look up their contact information so you can reach out.
And finally, make sure you are familiar with the kind of content they create. Take some time to read or watch their work so that you know what kinds of stories they typically cover. This will help ensure that your pitch is a good fit for their needs. make adjustments as necessary and then...send it off! The hardest part is over; now it's just a waiting game. Be patient and keep your fingers crossed for a bite. And if at first you don't succeed, try, try again! Reporters get pitches all the time; don't take it personally if yours isn't selected. The key is to keep trying and sooner or later you'll score some media wins for your brand!
Pitching yourself to the media can seem like a daunting task but it doesn't have to be! By following these simple steps—finding a newsworthy hook, writing a pitch, finding the right contact, and knowing what kind of content they create—you increase your chances of getting media coverage for your brand. So what are you waiting for? Start pitching!