How to Generate Multiple Content Ideas from One Topic
By Will Armstrong - Armstrong Public Relations - As a content creator, I am always looking for new ideas. And sometimes, it can be tough to come up with new content on a regular basis. That's why I'm excited to share this tip on how to get multiple content ideas from just one topic. By using this technique, you can generate a ton of new content ideas quickly and easily. Here's how it works... Start with your topic and then consider the problem, the desire, and the solution. F
The Difference Between Branding and Marketing: Why Public Relations Matters
Will Armstrong - Armstrong Public Relations _ As a business owner, you've likely heard the terms "branding" and "marketing" used interchangeably. However, there is a big difference between the two concepts, and understanding that difference is key to ensuring your business is successful. Here's a look at the difference between branding and marketing from the perspective of a Public Relations specialist. Branding vs. Marketing: What's the Difference? As a business owner, it's
Create Content That Speaks to Your Audience
Will Armstrong - Armstrong Public Relations - If you're like most business owners, you want to create content that will resonate with your target audience. After all, the whole point of creating content is to reach new people and convert them into customers or clients, right? But coming up with ideas for new content can be tough. How do you know what your audience wants to see? One great way to come up with ideas for fresh, relevant content is to search for leaders in your i
The 6 Biggest Mistakes Brands Make When Working With Influencers & How You Can Avoid Them
Will Armstrong - Armstrong Public Relations - Working with influencers can be a great way to promote your brand and reach a new audience. But there are some common mistakes that brands make when working with influencers. In this blog post, we'll go over the six biggest mistakes brands make and how you can avoid them. 1. Putting follower count above engagement One of the most common mistakes brands make is putting too much emphasis on follower count and not enough on engagemen
How To Work With An Influencer
Will Armstrong - Armstrong Public Relations _ Want to know how to use influencers without making a fool of yourself? We've got you covered. Here's a step-by-step guide on how to work with an influencer based on your specific goals. After reading this blog post, you'll be able to act as your own publicist and confidently contact any influencer. 1. Determine your goals What do you want to achieve by working with an influencer? Are you trying to increase brand awareness, or gene
How to Find the Right Influencers for Your Brand
By Will Armstrong - Armstrong Public Relations - There's no question that influencer marketing is one of the hottest buzzwords in marketing today. But while everyone is talking about influencer marketing, there seems to be a lot of confusion about how brands actually go about finding influencers to work with. Do they use an in-house team? Do they rely on technology? The answer is, it depends. In this blog post, we'll explore the two most popular methods for finding influencer
Blue Check Chasing - How to Get TikTok Famous!
By Will Armstrong - Armstrong Public Relations - If you're wondering how to get TikTok famous, you're not alone. The short-form video app has taken the internet by storm, with over 800 million active users worldwide. And, as with any social media platform, there's a lot of competition out there. So, how can you make your mark on TikTok and grow your following? Here are six simple steps to get you started. Create Content Consistently The first step to getting TikTok famous is
Why I Advise My Clients To Join The Forbes Business Council
by Will Armstrong * Armstrong Public Relations * When appropriate, I always advise my clients to join the Forbes Business Council. Forbes Councils is an invitation-only organization where top executives and entrepreneurs can build professional skills, gain connections, and increase visibility on Forbes.com. The council you are a part of is carefully chosen to ensure that you gain maximum benefit from the community as a whole. Being a part of Forbes Councils provides exclusive
How To Measure The Success of Your Public Relations Efforts
By Will Armstrong- Armstrong Public Relations- Whether you're a small business owner or the head of communications for a Fortune 500 company, one of your primary goals is likely to generate positive media coverage for your brand. But how can you tell if your public relations efforts are actually paying off? Are you reaching your target audience? Is your message resonating? Here are six KPIs (key performance indicators) that can help you measure the success of your public rela
Writing a Press Release in 5 Easy Steps
A press release is a formal announcement (usually written by a public relations professional) that an organization has something newsworthy to share. A press release typically contains key information about the event or development, including who, what, when, where, why, and how. If you're thinking of sending out a press release, there are a few things you should keep in mind to ensure that it's newsworthy and attention-grabbing. First and foremost, consider your audience. Wh
