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How to Proactively Build Your Brand

Will Armstrong

Armstrong Public Relations


Whether you’re a freelancer, an entrepreneur, or someone looking to expand their reach in the professional world, it’s important to have a plan for building your brand. While it can be tempting to ask people for help or advice on how to build your brand, the best way is to take a proactive approach and look for opportunities that offer mutual benefit. Here are some tips on how you can use your skills and abilities to add value and build your brand in the process.

Speak Up & Participate

One of the best ways to grow your brand is by actively participating in discussions related to your field. Take the time to research topics and provide helpful insights that will add value for everyone. By doing this, you can establish yourself as an expert and showcase your knowledge of the industry. Don't be afraid to share what you know with others and always remember that everyone's opinion matters!


Excel at What You Do

No matter what industry you’re in or what type of job you have, make sure that you strive for excellence each day. It doesn't matter if you are working freelance or in a corporate setting; taking pride in what you do reflects well on your character and shows potential employers or clients that they can count on you as an asset to their team. Word gets around quickly when people notice quality work—make sure yours stands out!


Showcase Your Skills & Abilities

When it comes time to promote yourself and build up your personal brand, don’t be afraid to show off who you are and what sets you apart from others. If there is something unique about who you are—mention it! Let others know why they should hire or work with YOU instead of someone else by highlighting those special skills and abilities that make YOU stand out from the crowd.

Building up your personal brand takes time, effort, and lots of hard work but it is worth it in the end when all these pieces come together with a clear message about who YOU are and why people should work with/hire YOU! From participating in discussions online/offline, excelling at what you do each day, and showcasing your skills & abilities - these are just some of the ways that being proactive can help boost your professional presence online/offline faster than ever before!


So get out there – create content, engage with peers & professionals alike – be the best version of yourself that only YOU can be! And watch as word gets around about how amazing YOU truly are!




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