How To Work With An Influencer
Will Armstrong -
Armstrong Public Relations _
Want to know how to use influencers without making a fool of yourself? We've got you covered. Here's a step-by-step guide on how to work with an influencer based on your specific goals. After reading this blog post, you'll be able to act as your own publicist and confidently contact any influencer.
1. Determine your goals
What do you want to achieve by working with an influencer? Are you trying to increase brand awareness, or generate more sales? Knowing your specific goals will help you determine what type of influencer to look for, and what type of content to create.
If you're trying to increase brand awareness, then you'll want to look for an influencer with a large reach. They don't need to be super relevant to your niche, but it helps if they're familiar with your product or service. For example, if you sell skincare products, then an influencer who is known for their fashion sense might not be the best fit. However, an influencer who is known for their love of beauty products would be ideal.
On the other hand, if you're trying to generate more sales, then you'll want to find an influencer who has a smaller but highly engaged following. These are the people who are most likely to convert into customers. And because they already have a relationship with the influencer, they'll be more likely to trust the recommendation.
2. Know who you're trying to influence
Are you targeting millennials, parents, or pet owners? Narrowing down your target audience will help you find the right influencer. Keep in mind that it's better to target a specific group of people rather than try to appeal to everyone. The more niche the better.
For example, let's say you sell eco-friendly baby products. In that case, you would want to find an influencer who is followed by millennial parents who are interested in sustainable living.
3. Consider the three Rs of influence
Reach: How many people will see your content?
Recency: How recently were their posts shared?
Resonance: How much interaction do their posts usually get?
4) Reach out privately and personally
The key here is not to come across as corporate or robotic—you want to seem like a real person! Start off by introducing yourself and explaining how you came across their account. Mention something that you admire about their work and why their followers would be interested in your product or service. Then give them a brief overview of what you have in mind and ask if they would be interested in working together. Be sure to include some examples of content that you think would be a good fit for their followers. If all goes well, then you can take things from there!
5) Collaborate with your influencer
Now it's time to get creative! Once you've found an influencer that you click with, it's time to start brainstorming content ideas that will appeal to their followers while still staying true to your brand identity. Remember that collaboration is key—the goal is not for your content to look like an ad, but rather something that organically fits into their feed.
6) When launching your campaign...
When it comes time to launch your campaign, resist the urge focus on vanity metrics such as likes and comments—they mean very little in terms of ROI (return on investment). Instead, focus on hard numbers like sales figures or website traffic statistics. This will give you a much better idea of whether or not your campaign was successful overall.
Now that we've gone over all the steps involved in working with an influencer, it's time for YOU to take action! By following these simple tips, you'll be able to set realistic goals, identify the right type of influencer for your needs, develop effective content, and measure success accurately—all without breaking a sweat (or the bank). Thanks for reading!
