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Leveraging Relationships with Editors and Influencers

Will Armstrong *

Armstrong Public Relations *


Finding the right people to talk about your brand or product is essential to getting your message out there in the world. Establishing relationships with editors and influencers can help you leverage their network of followers and help get your name out there. Let’s take a look at some tips on how to establish strong relationships with these key players.

Be Genuine

When reaching out to editors and influencers, it’s important to approach them with a genuine interest in their work. Take the time to get to know them, what they do, and what they’re passionate about. Don’t just reach out because you want something from them; instead, show an authentic interest in building a relationship that can be mutually beneficial. This will go a long way toward establishing trust between you two.


Offer Value

Offering value is essential when building relationships with editors and influencers. Provide content or products that align with their audience's interests and needs, as this will give them the incentive to share your story or product with their followers. For example, if you’re targeting parents, provide useful parenting advice or resources that would be helpful for busy moms and dads trying to balance work life and family life.

Build Trust

Trust is incredibly important when working with editors and influencers—it's the foundation of any successful relationship! Establishing trust means delivering on promises made, being reliable in communication, following through on commitments, respecting deadlines, etc. Once established, trust gives both parties confidence that each other can rely on one another for support down the road when needed.


Maintain Open Communication

Keeping lines of communication open is key when working with editors and influencers. Share updates often about your brand (new products/services released, newsworthy stories) so they are always up-to-date on what’s going on within your company/brand/organization. This will ensure that you remain top-of-mind for future collaborations as well as any upcoming projects they may have coming up in the future!


Be Proactive

Seizing opportunities often requires taking initiative—which means being proactive! Seek out opportunities by pitching unique ideas or creative collaborations that could benefit both sides of the partnership—this would make it easier for you to establish strong relationships with editors and influencers who might otherwise be unreachable without such offers!


Attending Events

Attending industry events allows you to meet people face-to-face who are potentially influential for spreading awareness about your brand or product—so don't miss out! Not only does attending events give you an opportunity to meet new people but it also gives you a chance to network directly with existing contacts who could help further advance your career/business goals in the long run.


Utilize Social Media

Engaging editors and influencers on social media platforms like Twitter or Instagram can be an effective way of connecting while broadening their reach at the same time—just make sure not to overdo it by bombarding them constantly! Consistent engagement helps build brand loyalty among followers who can become advocates down the line if done correctly (and tastefully!).


Leveraging relationships with established editors and influencers should always come from a place of respect and understanding of their interests as well as those of their followers. Being genuine in your interest in building solid relationships while offering valuable content or products will help you create strong bonds between yourself/your business/brand together really quickly! Additionally creating trust by keeping open communication channels alive while attending industry events, engaging on social media platforms, proactively seeking collaboration opportunities, will all contribute significantly towards success.


Taking initiative could pay off more than expected - so don't hesitate - start leveraging relationships today!

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