Writing a Press Release in 5 Easy Steps

A press release is a formal announcement (usually written by a public relations professional) that an organization has something newsworthy to share. A press release typically contains key information about the event or development, including who, what, when, where, why, and how.

If you're thinking of sending out a press release, there are a few things you should keep in mind to ensure that it's newsworthy and attention-grabbing. First and foremost, consider your audience. Who are you trying to reach with this press release? Secondly, make sure the timing of your press release is good. You don't want to announce something too early or too late. And finally, be sure to proofread! Check for grammar and spelling errors before you hit "send."

Who, What, When, Where, Why, How?

As mentioned above, a press release should include key information about the event or development. This includes the who (who is involved?), what (what happened?), when (when did this happen?), where (where did this happen?), why (why is this important/newsworthy?), and how (how can people learn more?). Answering these questions will help you determine if your press release is truly newsworthy and worth sending out.