Writing a Press Release in 5 Easy Steps
A press release is a formal announcement (usually written by a public relations professional) that an organization has something newsworthy to share. A press release typically contains key information about the event or development, including who, what, when, where, why, and how.
If you're thinking of sending out a press release, there are a few things you should keep in mind to ensure that it's newsworthy and attention-grabbing. First and foremost, consider your audience. Who are you trying to reach with this press release? Secondly, make sure the timing of your press release is good. You don't want to announce something too early or too late. And finally, be sure to proofread! Check for grammar and spelling errors before you hit "send."
Who, What, When, Where, Why, How?
As mentioned above, a press release should include key information about the event or development. This includes the who (who is involved?), what (what happened?), when (when did this happen?), where (where did this happen?), why (why is this important/newsworthy?), and how (how can people learn more?). Answering these questions will help you determine if your press release is truly newsworthy and worth sending out.
Consider Your Audience
Before you write a word of your press release, take some time to think about who you're trying to reach. Consider what type of media outlet would be interested in your story and why. This will help you tailor the language and content of your press release so that it's more likely to capture the attention of your target audience. For example, if you're trying to reach a local community paper, focus on how your story affects the people in that particular area.
Keep it Simple
When it comes to press releases, sometimes, you can be too close to the subject and want to pack in too much information. It's important to stick to the most relevant and important facts. Bogging something down with information is a surefire way to end up in the junk folder.
Check the Timing
Timing is everything when it comes to sending out a press release. If you wait too long after an event has happened, people will have lost interest by the time your press release arrives in their inboxes. The key is to strike while the iron is hot—not too hot or too cold. Find that happy medium and send out your press release at just the right time.
Proofread! Proofread! Proofread!
One last thing—be sure to proofread your press release before you hit "send." In addition to checking for grammar and spelling errors, pay attention to tone as well. A good rule of thumb is to read your press release aloud; if it sounds stiff or robotic when spoken aloud, it's likely not going to be well-received by reporters or editors.
Writing a good press releases takes practice and isn't always easy; but following these simple tips will help increase your chances of success. The next time you have something newsworthy to share with the world, keep these pointers in mind and craft a killer press release that's sure to get attention.